Wednesday, November 7, 2018

Fierce Con 2018 - It's Not A Conference, It's A Connection

Fierce Con 2018 Crowne Plaza Redondo Beach California Forever Fierce Revolution Joanna Joy A Stylish Love Story Nancy Hoogenboom Daily Etiquette Cathy Williamson The Middle Page
Cathy Williamson from The Middle Page,
Joanna Joy from A Stylish Love Story,
and Nancy Hoogenboom from The Daily Etiquette

Fierce Con 2018 Forever Fierce Revolution illustration Beth Briggs
Illustration by Beth Briggs

Hello!  How are you? Last weekend I had the great pleasure of attending Forever Fierce Con 2018. Catherine Grace O’Connell, founder of the Forever Fierce Revolution is the mastermind behind this group of supportive and empowered women in midlife.  Fierce Con was a 2-day event that was more of a connection than a conference featuring midlife bloggers and panel speakers. Women from all over the globe flew in to support, learn from one another, share blogging and style tips, and make face to face friendships.  Meeting these women in person was so inspiring!  The sense of freedom that they felt to break the rules of style and life expectations that the world had placed upon us made a lasting impact on me.  We are Loving midlife, Leading in midlife, and Defying the preconceived notions of what it means to be a woman in midlife.   In one word, we are “Fierce”J  
Fierce Con 2018 Crowne Plaza Redondo Beach California Forever Fierce Revolution Joanna Joy A Stylish Love Story Catherine Grace O'Connell
Fierce Con 2018
The Crowne Plaza in Redondo Beach, California

I met so many beautiful and fascinating women who weren’t afraid to speak up and say how they felt shunned by most of the marketing these days.  We want to see ourselves depicted in the mainstream media, we want anti-aging creams to be modeled on women our age (not on younger something models who aren’t the target market).  We want to be “Visible”.  I heard others saying how excluded they felt, but how they still wished to be included in beauty and style campaigns.  I see what they are saying.  After all, the midlife generation is one of the largest populations now and have a huge amount of purchasing power nationally and control 80% of the nations disposable income, so it makes sense that we want to see marketing campaigns that reflect ourselves. 

Rose gold bracelet She is Fierce from Fierce Con 2018


However, we are not letting anything stop us from living Forever Fierce, we are taking to social media and blogging up a storm showing other women how to look and feel their best at 35+ and beyond.  This sense of confidence was something that I wish I had in my twenties.  I’m not quite there yet, but I’m getting there.  Hopefully, one day we will all be able to feel like “Forever Fierce” women and be able to break through the stigma of aging, to live without fear of judgement, to live with confidence in our inner beauty, and to love ourselves unconditionally at whatever age we are.

Check out the Forever Fierce Revolution campaigns here and the Forever Fierce Revolution website here!



  1. I totally know what you mean about having this confidence when I was younger. That's why I'm happy to get's a privilege!!
    I'm so glad I got to meet you this was fabulous!

    1. Very nice to meet you as well Jodie! I'm glad you were able to relate to the post.